## WildSpark’s Attention Economy Model Explained

**TL;DR**

- WildSpark Beta is using this attribution formula to divide value within the network
- The formula is not final; expected to be tweaked and optimized
- The model is available as a whitepaper
- Creators get a ⅓ of every Amplification
- Direct Curators get a ⅓ of every Amplification
- The remaining ⅓ is recursively distributed between the Creator and earlier Curators
- Curation Rewards are dependant on personal Amplification

WildSpark is a first step in establishing a Liberated Attention Economy that empowers users, acting as a replacement for centralized content hosting and distribution platforms. It is important to emphasize that although WildSpark has an element of earning monetary rewards for curation, its explicit purpose is to let people support content creators directly while helping others discover their work, in a fair, free manner.

In line with this approach, WildSpark's attribution formula will gradually be updated to allocate a greater share of AMPs to creators. At this early stage of growing the network, the current formula allows us to test the product better and make the game more exciting for those Amplifying and curating content.

The model can be found in its academic form in a whitepaper written by Rogayeh Tabrizi, Ph.D., an expert data scientist focusing on analyzing social and economic networks. This post will explain the basic mechanism behind Content Amplification, and clarify how value is distributed throughout the network.

**Case Study**

One day, you a get message from your good friend Bob: “Hey mate, check out this awesome video Alan has made!”. The link, which sends you to a Youtube video, points at WildSpark’s website, where Bob can view the video and get WildSpark himself. You watch the video, see that it truly is great, and decide to support Alan, its creator. Having the freedom to Amplify the content by any desired amount (above a minimum threshold), you choose to Amplify it with 12 AMPs.

Alan, being the content’s creator, gets a ⅓ of the AMPs. Bob also gets a ⅓ of the AMPs - for his service of sharing the content as a Curator. The remaining ⅓ is kept in a Fractal Reserve we’ll soon explain all about.

After Amplifying, you get a new WildSpark link of your own, which you share with the world and your friends. One of them is Dan, who decides to Amplify the content through your link by 12 AMPs as well.

As a Creator, Alan gets a ⅓ of the AMPs - as he always will, with every Amplification of his content. You get a ⅓ of Dan’s AMPs as well, since you’re his Curator, much like Bob was your Curator. The remaining ⅓ of the AMPs, as you may remember, goes to a Fractal Reserve, which will next come into play.

**The Fractal Reserve**

Reserves are used to reward earlier generations of Curators. Each Curator up the chain gets half of the remaining Reserve. In this case, it’s Bob who shared his link with you, that now receives two AMPs from Dan.

This process repeats with future generations of Amplification as well. When Dan will share his unique link with Eva, and Eva will Amplify it with 12 AMPs, Alan the Creator gets 4 AMPs; Dan, her Curator, gets 4 AMPs; You, Dan’s Curator, gets 2 AMPs; Bob, your Curator, gets 1 AMP.

**The Formula**

In short, once someone Amplifies content, a ⅓ of all AMPs goes to the Creator, a ⅓ is given to the direct Curator, and each additional Curator up the chain gets ½ of the AMPs remaining in the Fractal Reserve. After rewarding the curators, the remaining AMPs go to the Creator as well.

The division of AMPs is always relative, regardless of their number, so fractions may be used to distribute their value fairly.

**The Amplification Tree**

The diminishing number of AMPs you receive from future generations down the Amplification line is statistically balanced by the growing number of Amplifiers in the expanding network. In this Amplification Tree, all participants chose to Amplify the content by 12 AMPs. In The first generation of Amplifiers (the closest one), three Amplifiers reward you with 4 AMPs each; In the next generation of Amplifiers, nine people reward you 2 AMPs each; and in the third generation, twenty-six people reward you with one AMP each - bringing you to a total of 46 AMPs in earnings from the attention you have generated.

The right to be rewarded by future generations of Amplifiers is dependent on the magnitude of your own Amplification. Amplifying the content with a single* AMP grants you the right to get Curation Rewards from the first generation of Amplifiers. The second AMP will add rewards from the second generation as well. The third AMP will include the third generation, and so on. Each additional AMP lets you earn Curation Rewards from a deeper level of the network (*note: the number of AMPs required for collecting Curation Rewards is subject to change).

**The Beta**

As WildSpark gains momentum with a growing network of users, the long envisioned Liberated Attention Economy Layer will be taking form. Through attentiveness to user feedback and careful analysis of collected data, the formula is expected to be tweaked and refined further on. We will be maintaining full transparency and will be keeping our ear to the rail as it happens.

We wish you a pleasant experience with WildSpark.

- The Synereo Team